The Cycling Embassy of Denmark
Denmark is world-renowned as a cycling country. From iconic images of families on cargo bikes to intelligent cycle bridges spanning water and land, the bicycle is a natural part of daily life in Denmark. However, our strong position as a cycling nation is not enough in itself. The Danish cycling industry is fragmented, and we are not fully exploiting the industry’s potential, nationally or internationally. This weakens opportunities for innovation, export, and political influence.
Cycling Embassy of Denmark (CED) wants to change that. The market potential for cycling is significant. Denmark has over 1,000 businesses in the bicycle sector, primarily small and medium-sized enterprises.
We aim to create a platform where companies, organisations, and public actors can collaborate to develop, promote, and export Danish cycling solutions. Therefore, CED’s vision is for Denmark to be the world’s leading cycling nation and the preferred expert in cycling knowledge, dialogue, and innovation. Denmark should not only be the best country to cycle in – but also the best country to run a cycling business in. Specifically, collaboration within the Cycling Embassy contributes to:
- Uniting the entire Danish cycling industry in a strong business alliance.
- Joint promotion of Danish cycling solutions and Denmark as a cycling country abroad.
- Making Danish cycling expertise easily accessible for both domestic and international stakeholders.
- CED works to ensure political influence and improve industry framework conditions.
- Focus on development and scaling of products, services, and concepts through cross-sector and cross-value chain collaboration.
- Holding Masterclasses targeted at, among others, traffic planners and decision-makers.
- Professional handling of visitors, professional delegations, and media inquiries.
Would you like to become a member?
If you become a member of CED, you join an ambitious business collaboration working to strengthen innovation, export, and job creation across the Danish cycling industry. You will gain access to a strong network, the opportunity to influence the political agenda, increased visibility through joint events, projects, and analyses, as well as access to knowledge, advice on funding, and a platform for development. CED is for those who want to help shape the future of the cycling industry. For those who want to create new business opportunities for their company. For those who want to strengthen the industry’s visibility and competitiveness. And for those who work to keep both Danish and international cyclists on the move.
Organisation of the Cycling Embassy
The Cycling Embassy is led by an elected board and has a formal structure with statutes, membership fees, and a work plan. DI Danish Transport Federation handles the day-to-day secretariat function for the Cycling Embassy, preparing meeting materials and minutes, as well as coordinating CED’s activities. At the same time, the secretariat ensures professional handling of numerous international inquiries, from foreign media to urban planners looking to Denmark for inspiration. Annual general meetings are held for all members. The board also meets an additional 3-4 times each year. Members pay a membership fee, which primarily finances the secretariat’s work. In addition, members contribute their time and resources as appropriate.
